Get a Complete Picture of Your Ad Account Health in One Comprehensive Report
Most marketers rely on surface-level metrics to judge campaign performance. Our Account Audit Report goes far deeper, examining every layer of your advertising accounts across Google Ads and Facebook Ads to uncover hidden inefficiencies, wasted spend, missed opportunities, and structural issues that standard dashboards simply do not reveal. The audit evaluates your account against industry benchmarks and best practices to deliver a prioritized action plan you can implement immediately.
Campaign Structure and Organization Audit
The foundation of any successful advertising account is its structure. Our audit examines how your campaigns, ad groups, and ad sets are organized to identify fragmentation, overlap, and naming inconsistencies that make management difficult and optimization impossible. We evaluate whether your account follows platform best practices for campaign hierarchy, budget allocation, and audience segmentation. Poorly structured accounts often waste 20 to 40 percent of their budget on internal competition between ad groups targeting the same users.
- Campaign hierarchy analysis to detect fragmentation and overlap
- Ad group and ad set structure evaluation against platform guidelines
- Naming convention consistency check across all campaigns
- Budget allocation review to eliminate internal audience competition
Keyword and Audience Targeting Analysis
Targeting is where most ad spend is either earned or wasted. The audit reviews your keyword lists for search campaigns, identifying low Quality Score terms, broad match waste, missing negative keywords, and underperforming search queries that drain your budget. For social campaigns, we analyze your audience definitions, lookalike quality, exclusion lists, and interest targeting to find opportunities for tighter, more profitable audience segments that reduce cost per acquisition.
- Quality Score breakdown for every keyword in your Google Ads account
- Negative keyword gap analysis to stop irrelevant search query spend
- Facebook audience overlap detection across ad sets
- Lookalike audience quality scoring and expansion recommendations
Ad Creative and Copy Performance Review
Your creative assets directly determine whether users engage with your ads or scroll past them. The audit evaluates every active ad across your account for creative fatigue, message alignment with landing pages, call-to-action effectiveness, and format utilization. We identify which ads are driving results and which are consuming budget without contributing to conversions. The analysis includes headline performance comparison, description text effectiveness, and extension utilization for search ads.
- Creative fatigue detection showing ads that have lost effectiveness over time
- Landing page and ad message alignment scoring
- Call-to-action comparison across all active ad variations
- Ad extension and format utilization gaps in search campaigns
Budget Efficiency and Spend Analysis
Every dollar in your ad budget should work toward a measurable business outcome. The audit calculates your true cost per acquisition, return on ad spend, and lifetime value ratios across every campaign. We identify exactly how much budget is being wasted on non-converting placements, underperforming audiences, and poorly optimized bid strategies. The report includes specific recommendations for reallocating budget from low-performing areas to high-opportunity campaigns.
- True cost per acquisition calculation across all conversion actions
- Return on ad spend analysis by campaign, ad group, and keyword level
- Wasted spend identification with specific line items and amounts
- Budget reallocation recommendations with projected impact estimates
What Your Audit Report Includes
The full Account Audit Report is delivered as a comprehensive document covering every aspect of your advertising accounts with clear, prioritized recommendations.
- Overall account health score with grade breakdown by category
- Campaign structure analysis with specific reorganization recommendations
- Keyword and audience performance review with optimization actions
- Creative performance ranking with refresh and replacement suggestions
- Budget efficiency report showing exact wasted spend amounts
- Prioritized action plan ordered by potential impact on performance