Unify All Your Marketing Data Into One Powerful Intelligence Dashboard
Marketing teams drown in data spread across dozens of platforms. Google Analytics shows website behavior, ad platforms report campaign metrics, CRMs track leads, and spreadsheets try to stitch it all together. The result is fragmented insights, delayed decisions, and missed opportunities. Our Analytics Platform brings every data source into a single real-time dashboard, automatically connecting the dots between ad spend, website engagement, lead quality, and revenue. With AI-powered attribution modeling and predictive analytics, you finally see the complete picture of what drives growth and where every dollar of your marketing budget delivers the highest return.
Cross-Channel Performance Tracking and ROI Analysis
Understanding which channels, campaigns, and touchpoints actually drive revenue requires more than surface-level metrics. Our cross-channel tracking engine ingests data from every advertising platform, your website analytics, CRM, and e-commerce system to build a unified view of performance. Every dollar spent is traced through the entire funnel, from first impression to final purchase, giving you true ROI figures that account for the full customer journey rather than isolated platform metrics.
- Aggregate data from Google Ads, Facebook, Instagram, TikTok, LinkedIn, email platforms, and CRM into one unified dashboard
- Calculate true ROI and ROAS for every channel by connecting ad spend to actual revenue rather than proxy metrics
- Track the full customer journey across devices and channels with cross-device identity resolution technology
- Monitor real-time performance with automatic refresh intervals as short as 15 minutes across all connected data sources
AI-Powered Attribution Modeling
Last-click attribution is dead, and even multi-touch models only tell part of the story. Our AI attribution engine uses machine learning to analyze every touchpoint in the customer journey and assigns credit based on actual influence, not arbitrary rules. It accounts for view-through conversions, cross-device interactions, and offline touchpoints to give you the most accurate picture of what is really driving your results. This means you can finally make confident budget allocation decisions based on true incremental value.
- Data-driven attribution models that assign conversion credit based on statistical analysis of millions of customer journeys
- Compare multiple attribution models side-by-side including first-click, linear, time-decay, position-based, and AI-driven
- Incrementality testing that isolates the true lift of each marketing channel beyond organic baseline conversion rates
- Path analysis visualization showing the most common and most valuable conversion paths across your marketing ecosystem
Custom Reports and Data Visualization
Different stakeholders need different views of the same data. Executives want high-level KPIs, campaign managers need granular performance details, and clients expect clear outcome-focused reporting. Our custom report builder lets you create tailored dashboards and automated reports for every audience. Drag-and-drop widgets, pre-built templates, and scheduled email delivery mean you spend minutes building reports instead of hours wrestling with spreadsheets.
- Drag-and-drop report builder with 50+ pre-built widgets for charts, tables, scorecards, and funnel visualizations
- Scheduled automated report delivery via email with PDF or interactive link formats for clients and stakeholders
- White-label reporting with custom branding, logos, and color schemes for agency client presentations
- Real-time anomaly annotations that automatically flag significant changes and trends directly on your report charts
What You Get
- Unified cross-channel dashboard connecting all advertising platforms, website analytics, CRM, and revenue data
- AI-powered attribution modeling with data-driven credit assignment and incrementality testing capabilities
- True ROI calculation that traces every ad dollar through the complete funnel from impression to revenue
- Custom report builder with drag-and-drop widgets, pre-built templates, and automated scheduled delivery
- Real-time data refresh with 15-minute intervals and instant anomaly detection with automated alerts
- White-label reporting capabilities for agencies with custom branding and client-facing interactive dashboards