Uncover Hidden Waste, Missed Opportunities, and Performance Gaps Across Your Accounts
Most marketing accounts bleed money in ways that are invisible to surface-level analysis. Wasted spend on irrelevant search terms, poorly structured campaigns, low Quality Scores, overlapping audiences, and missed bid optimization opportunities quietly erode your returns month after month. Our Audit Tools perform a comprehensive analysis of every dimension of your marketing accounts, scoring performance against industry benchmarks and best practices to reveal exactly where you are leaving money on the table. Every audit produces actionable recommendations ranked by impact, so your team knows precisely what to fix first for maximum improvement.
Comprehensive Account Audits with Performance Scoring
Our automated audit engine scans your entire account structure in minutes, evaluating hundreds of performance factors that human auditors would take days to assess. Campaign structure, ad group organization, keyword match type distribution, negative keyword coverage, ad copy relevance, landing page alignment, bid strategy selection, and dozens more factors are scored on a weighted scale. The result is a clear performance grade with a prioritized action plan that tells you exactly what needs attention and what the expected impact of each fix will be.
- Evaluate 200+ performance factors across account structure, targeting, bidding, creative, and landing page alignment
- Generate a weighted performance score with letter grades for each audit category and an overall account health rating
- Produce prioritized action plans ranked by estimated revenue impact so your team tackles the highest-value fixes first
- Track audit scores over time to measure improvement and ensure optimization efforts are delivering measurable results
Wasted Spend Detection and Budget Leak Analysis
Every marketing account has budget leaks. Broad match keywords triggering irrelevant searches, display placements on low-quality sites, audience segments that never convert, and ad schedules running during zero-conversion hours all drain your budget without contributing to results. Our wasted spend detection engine identifies every source of budget leakage in your accounts, quantifies the dollar amount being lost, and provides specific recommendations to plug each leak immediately.
- Identify search terms, placements, audiences, and time periods that consume budget without generating conversions
- Quantify exact dollar amounts wasted per leak source with monthly projections of recoverable spend
- Generate negative keyword lists, placement exclusions, and audience suppression lists ready for immediate implementation
- Monitor ongoing budget efficiency with automated weekly waste reports that catch new leaks as they emerge
Quality Score Analysis and Competitive Benchmarking
Quality Score directly impacts your cost-per-click, ad position, and impression share. Yet most advertisers treat it as a black box rather than a lever for optimization. Our Quality Score analysis breaks down every component, from expected CTR and ad relevance to landing page experience, and identifies the specific changes that will improve your scores. Combined with competitive benchmarking that shows how your metrics compare to industry peers, you get a clear roadmap for gaining competitive advantage.
- Break down Quality Score into component factors with specific improvement recommendations for each keyword
- Benchmark your CTR, conversion rate, CPC, and impression share against industry averages and top performers
- Estimate the cost savings achievable by improving Quality Scores from current levels to target benchmarks
- Monitor competitor ad copy, landing pages, and positioning changes with automated competitive intelligence reports
What You Get
- Comprehensive account audits evaluating 200+ performance factors with weighted scoring and letter grades
- Wasted spend detection that identifies and quantifies every budget leak with ready-to-implement fix recommendations
- Quality Score component analysis with keyword-level improvement recommendations and cost savings estimates
- Competitive benchmarking against industry averages for CTR, CPC, conversion rate, and impression share
- Prioritized action plans ranked by estimated revenue impact with clear implementation instructions
- Historical audit tracking that measures improvement over time and catches new optimization opportunities