Get an Instant, Deep-Dive Audit of Your PPC Accounts with AI-Driven Analysis
Most PPC accounts waste between 20% and 40% of their budget on inefficiencies that are invisible without a thorough audit. Poor keyword match types, missing negative keywords, low quality scores, inefficient bid strategies, and outdated audience targeting silently drain your ad spend every day. Our PPC Audit platform connects to your Google Ads, Facebook Ads, and Microsoft Ads accounts and runs a comprehensive AI-powered analysis across hundreds of checkpoints. Within minutes, you receive a detailed report identifying every source of wasted spend, every missed optimization opportunity, and every best-practice violation, with prioritized recommendations ranked by estimated impact on your ROI.
Budget and Bid Strategy Analysis
Your bidding strategy determines how efficiently you convert your budget into results. Our audit examines every dimension of your bid management including strategy selection, bid levels relative to competitors, dayparting patterns, device adjustments, and geographic modifiers. It identifies campaigns that are under-bidding on high-value keywords, overspending on low-converting placements, and missing opportunities from incorrect bid strategies for their campaign objectives.
- Bid strategy audit evaluating whether each campaign uses the optimal bidding approach for its specific conversion goals
- Keyword-level bid analysis identifying under-bid high-converters and over-bid low-performers across your entire account
- Budget pacing evaluation detecting campaigns that exhaust budgets too early or consistently underspend their allocations
- Device and geographic bid modifier analysis ensuring adjustments align with actual conversion rate differences by segment
Keyword Quality and Negative Keyword Audit
Keywords are the foundation of search advertising, yet most accounts suffer from bloated keyword lists, poor match type usage, and inadequate negative keyword coverage. Our audit analyzes every keyword in your account against quality score benchmarks, identifies search terms that trigger your ads but never convert, and builds comprehensive negative keyword recommendations that can immediately reduce wasted spend. It also identifies keyword cannibalization where multiple ad groups compete against each other and keyword gaps where profitable terms are missing from your portfolio.
- Quality score analysis for every keyword with specific recommendations for improving ad relevance and landing page experience
- Search term report analysis identifying irrelevant queries consuming budget and generating negative keyword recommendations
- Keyword cannibalization detection showing where ad groups compete against each other and dilute performance
- Match type optimization recommendations ensuring each keyword uses the most cost-effective match strategy
Ad Copy and Landing Page Assessment
Even perfect targeting and bidding cannot compensate for weak ad copy or poor landing page experiences. Our audit evaluates every ad in your account against best practices for headline structure, description relevance, call-to-action clarity, and responsive search ad asset optimization. For landing pages, we assess load speed, mobile experience, message match with ad copy, and conversion path friction to identify the changes that will have the biggest impact on your conversion rates.
- Ad copy effectiveness scoring for every ad group evaluating headline relevance, description quality, and CTA strength
- Responsive search ad asset analysis ensuring you provide enough headline and description variants for optimal rotation
- Landing page experience audit covering load speed, mobile responsiveness, message match, and conversion path analysis
- Conversion tracking verification ensuring all valuable actions are properly tracked and attributed to the correct campaigns
What You Get
- Comprehensive PPC account audit across Google Ads, Facebook Ads, and Microsoft Ads with hundreds of AI checkpoints
- Budget and bid strategy analysis with keyword-level recommendations for optimal bidding and spend allocation
- Keyword quality audit with negative keyword recommendations, cannibalization detection, and match type optimization
- Ad copy and landing page assessment with actionable improvements for headlines, descriptions, and conversion paths
- Prioritized recommendation report with estimated ROI impact for each optimization so you know exactly where to start
- Conversion tracking verification ensuring accurate measurement and attribution across all campaign types